A Guide for Corporate Gift-Giving

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    A Guide for Corporate Gift-Giving

    A Guide for Corporate Gift-Giving
    • 14 December 2015
    • Author: Cara Jackson
    • Number of views: 2368

    It’s that time again. The holiday crush has arrived. On top of the gifts that you need to buy for family and friends (not to mention the gifts for your co-workers/employees), holiday parties you need to attend and office holiday festivities that are waiting to be planned, you want to spread some cheer and show appreciation to your customers and vendors.

    And don’t worry—there’s still plenty of time to send holiday greetings. Here are a few tips to consider:

    Still sending paper cards? Start thinking digital. Paperless Post is one option that makes it easy to customize and send holiday cards. No more long lead times for printing and delivery, not to mention the printing and postage costs that you will save. 

    Give back. Pick one or two (or more) nonprofits that resonate with you or that tie in with your business and write them a check in lieu of sending gifts. Consider combining this with #1 above so that your customers and vendors will feel the love, too.

    Don’t send junk. In my opinion, it’s better not to send anything at all than to send something that will end up at the bottom of someone’s trashcan. Cheap, branded office supplies and silly tchotchkes fall into this category.

    Think outside the box. That tin of popcorn might be a little old and tired. Research small businesses in your area that are making great products—whether it’s food or something else—and work out a deal. I personally enjoy these types of gifts because I like that the company is supporting another local business, plus I learn about new companies that I might not otherwise encounter.

    Does your business pride itself on giving great holiday gifts? If so, I would love to hear about them! Drop me a note in the comments section below. 

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    Cara Jackson

    Cara Jackson

    Cara is an attorney/business manager who works closely with fashion designers & creative companies. She serves on the Board of Directors for the Nashville Fashion Alliance & Nashville Opera & spends her free time doing yoga, hanging out with her dog Boudreaux, & traveling.

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